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UgoVirtual Appoints Hospitality Tech Industry Leader, Carson Booth, To Corporate Advisory Board

Tuesday, March 10, 2020
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ATLANTA--UgoVirtual™, the travel and hospitality virtual solutions company, has announced the appointment of Carson Booth to the company's corporate Advisory Board, effective immediately. UgoVirtual is the premier provider of a comprehensive digital platform designed to meet the growing virtualized event and augmented reality (AR) marketing needs of the global travel and hospitality sectors. With rapid growth, adoption and expansion of the solution portfolio expected over the coming year, this strategic appointment reflects UgoVirtual's continuing commitment to innovation in the hotel and travel market, as it delivers an advanced suite of integrated virtual solutions to the industry.

A recognized hospitality technology professional and thought leader in the global travel sector, Booth most recently served as Chief Executive Officer of SnapShot, a Shiji Group Brand, having successfully led the conversion and full integration of the data and analytics startup into the Shiji Group portfolio of technology offerings. Previously, he spent 21 years in top executive leadership roles with Starwood Hotels & Resorts Worldwide, prior to its acquisition by Marriott International in 2017. While there, he held the position of Global Vice President, Property Technology, concurrently serving on the Board of Directors for Starwood International Licensing Company, and, prior to that, led as Vice President, Information Technology for Europe, Africa and the Middle East.

Booth also serves on several hospitality industry boards, including HFTP Global Board of Directors, and formerly as the Chair of the HITEC Europe Advisory Council and served on HTNG's Vendor Advisory Council.

"We are honored to have the opportunity to have one of the top minds in the global hospitality and travel technology industry join our advisory board," said Diane Estner, hotel technology consultant, and strategic advisor for UgoVirtual. "The time has come for virtual solutions in our industry, and now more than ever, the value and opportunity in adding virtual engagement is significant. UgoVirtual is poised to provide a comprehensive array of technology solutions to meet that growing need and Carson is an ideal global industry resource to contribute and support UgoVirtual's future growth and innovation."

A flexible and highly configurable digital platform, UgoVirtual enables hospitality event organizers and meeting planners to virtualize industry tradeshows, brand ownership/franchisee events, and hotel technology user conferences. This provides a host of benefits to all stakeholders, including expanded reach, increased revenue opportunities, more active participation and extended access to event content. The modular platform, emulates and enhances the experience available at traditional events, and can be utilized to host online-only events or to augment onsite events.

For more information on UgoVirtual's comprehensive virtual platform for the travel and hospitality market, please visit ugovirtual.com.

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